Jun 21, 2022
In General Discussions
Chipotle can reach an audience of teens and Coinbase User List young adults who are most likely to use the social video app and participate in challenges. Frequent brand ambassador Dobrik has 24 million followers on TikTok, helping to ensure that is Coinbase User List announcement of the “Chipotle Royalty” challenge reaches a broad audience. The social app has 100 million users in the U.S., And for the past two years has been Coinbase User List a key part of Chipotle’s marketing despite the threat of being banned in the U.S. due to national security concerns. Offering customized menus has become a way for restaurant chains to spark interest Coinbase User List their brands. Chipotle in August teamed with professional skateboarder Tony Hawk in a campaign that marked the first Chipotle menu item named after a celebrity. As a sign of the popularity of customized menus, burger chain McDonald’s Experienced ingredient shortages after collaborating with rapper Travis Scott on a combination meal inspired by his favorite meal. McDonald’s Coinbase User List followed that promotion with the “J Balvin Meal,” named after the popular reggaeton musician, and offered discounts for the customized menu item on its mobile app. Bakery chain Dunkin’ last summer introduced a drink called “The Charli” that was named for TikTok’s biggest star, Charli D’Amelio.